Hi, I'm Zsófi!

I help teams make complex problems clearer before they rush to solve them.

I use structured thinking, collaborative modelling and facilitation to surface hidden assumptions, create shared understanding and make better decisions.

The goal isn’t a good workshop. It’s better thinking that survives it.

STRUCTURED THINKING

Making assumptions, trade-offs and strategic decisions visible.

COLLABORATIVE MODELLING

Helping product, technology and business build shared understanding of complex problems.

FACILITATION & LEARNING

Designing workshops and experiences that change how teams think not just what they know.

Where my thinking is going

Context Clarity Canvas

A structured way to uncover the strategic decisions hiding behind seemingly simple questions.

→ Explore the Canvas

Designing Shared Understanding

Exploring how Product, Engineering and Architecture can think and make decisions together especially as AI changes how we build software.

DDD Hungary

A community for Domain-Driven Design, shared learning and better ways of building software together.

→ Check out events

Selected talks & workshops

DDD EU · 2026

From org chart to designed organization

Connecting business models, value creation and Team Topologies to design organizations around how value actually flows.

CoMo Camp · 2026

Rethink the systems you work with every day

Break assumptions. Challenge what feels “normal.” Unlock new ideas. Participants to challenge and redesign the everyday systems they work in to unlock practical innovation.

Explore DDD · 2025

Beyond big ideas: strategies for continuous product innovation

Break assumptions. Challenge what feels “normal.” Unlock new ideas. Participants to challenge and redesign the everyday systems they work in to unlock practical innovation.

See all talks, workshops & community events →

A little about me

I'm a product thinker, facilitator and long-time Domain-Driven Design community builder.

I'm fascinated by what happens before teams start solving a problem: the assumptions they make, the language they use, the things they believe they agree on. But often don't...

Over the years I've worked across product, technology and business, facilitated workshops internationally, and built communities around collaborative modelling and Domain-Driven Design.

These days, I'm particularly interested in how we create shared understanding and make better decisions in increasingly complex - and increasingly AI-assisted - environments.